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I like the word yall. "Yall" includes everybody. "You
guys" is inappropriate when addressing ladies I think. Of course you always hear
girls refer to each other as "you guys." Whatever. When I go up north, people
laugh when they hear me say "fixin." Ill say, for example,
"Im fixin to go get some coffee." It is awfully Texan isnt it?
In Texas everyone says "fixin."
Enough of that. Now it is time to get serious. Right. Here I am in Iowa City. I
dont feel very good today. I may have had just a little too much fun in Columbia
last night. I ate at Burger King today. I usually eat better than that when I travel. But,
today it was close, I was hungry so I went. The kids in there were going crazy over
Pokemon items. I love kids, but, they can easily try my patience. Theres really not
too much to talk about today. Oh yeah, theres this great band called BR-549. They are
buddies of ours and we hope to tour with them again soon. I heard through the grapevine
(that means there may be a BS factor) that Arista may have dropped them from their roster
of bands. I heard that the legendary label executive Clive Davis got fired. He was
BR-549s guy (or so I was told).If all this is true, it is another tale of major
label ineptitude that has ripped-off bands and the music-buying public for decades. Who in
the hell is dumb enough to fire Clive Davis? Some moron with a big ego Ill
bet. Clive
Davis is a classy old gentleman who has signed some of our most beloved acts. He signed
Carlos Santana way back in the day. When you consider that Santana is still a top
blockbuster artist today, it seems stupid to fire the guy who helped make all of that
possible. But, thats the way the music business jerks can be. So, I hope that none of
this is true. If any of yall out there know more about the BR-549/Arista/Clive Davis
controversy, please post something about it on the message board on this website. I talked
to a music writer yesterday who said that our old label, Interscope Records, was the worst
at sending promo materials, the worst at remembering deadlines, and kind of stuck-up when
deciding who is worthy of writing about their bands. Maybe thats why some critics
were sometimes less than kind to us. You know something, its not hard to picture. A
lot of these label people dont care as much about being someone who helped writers
get their interviews before deadlines as they do about being the guy who gets to tell
Marilyn Manson, "Marilyn, I just want to help you not shoot yourself in the foot
artistically."
Bullshit.
Its funny, of all of the suggestions weve received from our labels about
all sorts of stuff that was none of their business, not one time did any of these people
tell me, "You know Rev., this swing thing is going to get really big, and, since you
were there to help start this movement, lets capitalize on that." Of course, I
wouldnt have listened to them anyway. But, the way any of our labels could have
found "the next big thing" ahead of time, is by simply asking me or any of their
other artists. I would have told them. But, they never did ask me. When you have some huge
Hollywood ego, you dont listen to artists, you think you are the artist. In the
meantime you dont even know which of your bands are on tour and you piss-off radio,
media, and mom and pop record stores.
I think that it's time for the labels to realize a few hard facts...
1. Label execs and employees are not artists. Sure, they all can play Cheap Trick songs
on guitar, sure they go to great lengths to fit the beautiful/punk/rockstar image, but, it
is insulting to me that these people consider themselves even close to the professionalism
of the artists that they represent. Many of these big label people feel like they
"made" the artists they represent.
2. Spending time making "creative" decisions for artist's just takes time
away from their real job of selling CDs. No one listened when we said, "We want you
to be more aware of all the touring that we do." But, there again, it's ego that
fuels this business.
3. Not one single label executive knows how to sell CDs, they can only continue to be
willing to keep looking for new ways to sell CDs. However, they can continue to learn how
to sell CDs if they realize that every product has a different group of people that are
the target audience. The best way to learn how to sell any new CD to its target
audience is simpleask the artist. But, ego wont let most label guys do that.
You know, we play our music to our current audience every night. And, every night
its easy to tell which of our new songs really get the crowd moving. But, not one
label person has ever asked me what song I think should be the single on any of our
projects. They just know in their own little minds that the artist is not a good person to
trust when deciding which song will "work." Why even sign artists at all? Why
not just get some computers and...oh yeah, thats what theyre doing now!
Its you, the public, thats getting ripped off in the long run.
4. Labels act like, since its their money, they want to know if the artist is
doing the "right thing" on their session. The problem is, ITS THE BANDS
MONEY. Labels merely loan bands money for their project. Bands have to pay back every
penny from future royalties. If you GIVE me money, hell, I may even let you sing on the
album...not!
5. Labels need to remember that they have this job. To us its almost a religion.
We go to all sorts of bland places to play music. We spend more time away from our family
and friends than is sane. We kicked, scratched, clawed, and in the face of industry
turndowns, we kept-on-a-keeping on. All artists deserve respect for what theyve had
to go through. My guys dont get health insurance or any other benefits. Keeping my
band together and on a constant upward climb is by far more of a difficult achievement
than the job some A and R guy did to get platinum records on his wall. We lived in a van
for more than ten years. Crashing on floors and being treated like the catering crew. We
used to drive two thousand miles to play for a hundred bucks or maybe even nothing. Our
musical style, our artistic ability, our willingness to work and our perseverance got us
where we are today. Every tour weve ever done has done a little bit better business
than the one before. There may be a good argument that I know more about this business
than the businessmen know. But, once again, ego wont let them see that we know
whats best for us. Thats how we got all these fans. Thats how we will
continue to grow our business. I do have a lot of people that I think of as friends at
Interscope Records, and, from one point of view we will always have to work with
Interscope/Universal as long as people keep buying our CDs that are on Interscope. But,
Im glad that they are not going to be there when we really start to reap the
benefits of a lifetime of persistence. They should have asked a few more questions. They
should have lived up to the terms of our contract. We know whats cool artistically
better than they do. Thats why were the artists.
6. Not one label person has had the time to listen to one of my thirty song demos that
I do before every project. Theyre too busy. Too busy with important things like
forgetting to return phone calls. Maybe they should get busy with the right things.
7. Labels need to be very aware of every show that every band on their roster is
playing. If they cant, their roster is too big. We headlined one particular show in
Interscopes home town of LA. We sold-out the Hollywood Palladium. Four thousand
tickets. Movie stars, record people, and writers were all present. It was one of the most
important shows that R.H.H. has ever done. Not one person from Interscope showed up. After
some investigating, we determined that our guy couldnt make it because he was at The
Whiskey checking out some new heavy metal band. I may not seem like a very good
businessman, but, even little old me is better than that.
Now that I think about it, there are many things that labels should learn...Ill
get back to more of that later.I know it must seem that I have a lot of animosity toward
label people, but, really I dont. Ive been very fortunate to have worked with
all sorts of wonderful people whove helped us. Im grateful to be where
Im at. Sure, there have been opportunities missed along the way, but, I cant
complain about my place in this world at all. I am lucky to have one of the best jobs a
person can have. To me, its not even like a job. Its just a lot of fun that
never ends.
Thanks To All Of Our Cool Fans,
Jim "Rev. Horton" Heath
PS Please write or E-mail Arista Records to find out if they're stupid enough to fire
Clive Davis and drop BR-549.
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